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Monday, 18 Nov 2019

Floors in Africa Target Market & Readership

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FLOORS a good choice? YES!

FLOORS in Africa is the only specialised magazine dedicated to flooring on the African Continent, and over the 28 years of its existence it has become an invaluable tool in the hands of the industry professionals.

To maintain its position as the mouthpiece of the flooring industry, the management and staff of the publication are in regular contact with the newsmakers and trendsetters both locally and internationally to keep our readership in touch with the latest flooring trends, developments and technology.

In addition, FLOORS in Africa is highly regarded as being knowledgeable, informative and newsworthy – offering a great launch pad for new concepts as well as providing a 'first thought' reference point and compulsive reading for those involved with the industry.

FLOORS in Africa is a trustworthy industry leading, niche-market magazine. If you are unsure if niche marketing should form the basis of your advertising strategy, it may be wise to consider that in all but a few technology categories where growth prospects are strong, companies are battling for market share and, in some cases, survival. Advertising is more important now than it was before!

In a comprehensive survey* conducted over several months, FLOORS approached South Africa's leading Architectural, Interior Design and Quantity Surveyor firms to ascertain their opinion of FLOORS.


Total Distribution: 6 000

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  • Corporate Specialists
  • General Practices
  • Quantity Surveyors
  • Manufacturers & Processors
  • Wholesalers, Importers & Agents
  • Contractors, Retailers & Stores
  • Tiling Services
  • Trade counter copies

Property Developers

  • Banks and Insurance companies
  • SAPOA Members
  • Main Contractor Developers
  • Major Franchise companies
  • Hotel Industry
  • Parastatal Corporations
  • Structural & Consulting Engineers

Facility Management

  • Cleaning Services and Suppliers
  • Facility Managers
Interior Designers
  • Corporate Designers
  • Interior Decorators


  • Europe and USA
  • Africa Specifers